Niela Dawn has been in the beauty industry for nearly 20 years. Her curiosity began at a young age when she found her mom's makeup. Later in the early 1990's, she saw Bobbi Brown on the Today Show giving simple makeup tips. She decided that was her destiny. Over the years she taught herself by trial and error, learning and perfecting her skill.

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She previously owned a company called Alluring Artistry. Which provided Makeup, Hair and Spray Tanning services for IFBB and NPC bodybuilding and fitness competitors.

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She has freelanced for MAC Cosmetics, Dior, and Lancome since the mid 2000's. And specializes in Bridal, Photo shoot, Creative, TV and Film makeup. She has been published and is recognized on IMDB.

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